Customer journey
Navigation, product selection, cart or enquiry, and clear next steps.
SERVICES / BUILT FOR BEAUTY
Shopify & Website Builds
Bring your brand and customer journey together.
Discuss your project ↗All services
THE WORK
Build around real buying questions.
We start with an existing Shopify theme and adapt it to your brand and customer journey. Wireframes establish the structure before design, template creation and setup, and data checks for launch.
01
Wireframes and design
Map navigation, customer journeys and page structure in wireframes, then develop the visual design around your brand.
02
Theme and template setup
Use the selected existing theme to create and configure the agreed page and product templates, applying approved content and integrations.
03
Data checks and launch readiness
Check product and content data, agreed analytics and event setup, purchase or inquiry journeys and mobile layouts, then hand over operating guidance.
The proposal defines pages, catalog, integrations and content responsibilities. Platform subscriptions, paid apps and themes are separate costs.
Shopify builds, from wireframe to launch
Start with a theme. Build around the customer.
We use an existing Shopify theme as the foundation, then adapt page and product templates to the brand and the way customers shop.
01
Wireframes
Map navigation, page hierarchy and the path from discovering a product to purchasing it. Decide what belongs on each template before visual design.
02
Design and template setup
Develop the visual design, configure the agreed templates and apply approved copy, product data and assets within the selected theme.
03
Launch readiness
Review mobile layouts, product and content data, purchase or enquiry journeys, agreed analytics and necessary redirects before handover.
A practical launch checklist
Method overview · Not a client result.
Content and data
Approved product information, images, links and agreed integrations.
Measurement and handover
Agreed events, basic technical SEO checks and operating guidance.
SCOPE AND COST
Define the build before quoting
The selected theme, template count, catalog, integrations and content readiness shape the project fee. Theme licenses, apps and ongoing management are identified separately. A custom feature may require additional development.
Will you build a completely custom theme?
Our usual starting point is an existing theme. We agree the adaptations and any custom development separately after reviewing the requirements.
Can you improve an existing store?
Share the store URL and the journeys or templates that need work. We can assess the existing structure before proposing a rebuild or targeted changes.
FROM BRIEF TO DELIVERY
Clear decisions at each stage.
01
Select a theme and wireframe
Select a suitable existing theme and define the page structure, customer journeys and data requirements.
02
Design and build templates
Review the visual design, build and configure the agreed templates, and apply approved content.
03
Prepare for launch
Verify data and analytics setup, test purchase or inquiry journeys, review required redirects and complete launch preparation.
Project-based build
A defined site. A practical handover.
Page count, catalog complexity, integrations and migration needs determine the project quote. Ongoing marketing and maintenance are separate scopes unless explicitly included.
Can you improve our existing store?
A focused audit and improvements may be more useful than a complete rebuild.
Does a build include ongoing marketing?
Paid media, creative production, retention and maintenance are agreed separately from the build.