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OUR PROCESS

How we work, end to end.

Five phases, eighteen steps. From discovery to deployment, with AI creative production at the center.

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Veilup model
01
Research
Audit, voice, performance.
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Research

We dig into category, competitors, and customer to find the real levers before any pixel gets made.

01A
Market Scan
Competitor benchmarks, category trends, and the gaps you can own.
01B
Customer Voice
Reviews, support tickets, and social listening to surface real language.
01C
Performance Audit
Existing creative, ad accounts, and funnel data scored against benchmarks.
01D
Brand Audit
Voice, visuals, and positioning relative to where the brand wants to go.
02
The Brand Brief
Living brief on app.veilup.io.
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The Brand Brief

Research becomes a living brief you can actually edit. Shipped as a shared link on app.veilup.io.

02A
Voice & Guardrails
Tone, language, and the things we never say. Editable in real time.
02B
ICP Snapshots
Three to five customer archetypes mapped end to end.
02C
Visual Identity
Color, typography, mood references locked into a single source of truth.
02D
Performance Baseline
Current ROAS, AOV, and metrics every creative decision will be measured against.
03
ICPs
Faces, wardrobes, voices.
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ICPs detail

ICPs

We map ideal customer profiles down to face, voice, and aesthetic, so creative production has a clear template to generate against.

03A
Demographics
Age, location, income, life stage. The factual layer.
03B
Aesthetic Profile
Face, wardrobe, environment, and lifestyle that this customer responds to.
03C
Voice Match
How this customer talks, what stops them mid-scroll, and what closes them.
04
Production
Five parallel production passes.
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Production

First we set up the model. Then we run five production passes in parallel, generating five-plus shots in each category.

STEP 1 — MODEL & WARDROBE SETUP
Choose your face
Choose your face

We pick the face, lighting, and wardrobe that match your ICP. The model becomes the template every downstream shot is generated against, so the brand stays consistent across hundreds of variants.

STEP 2 — GENERATE FIVE PARALLEL PASSES
04A · PORTRAIT · 5 FACE VARIANTS
Portrait variant 1Portrait variant 2Portrait variant 3Portrait variant 4Portrait variant 5
04B · PRODUCT · 5 PRODUCT VARIANTS
Product variant 1Product variant 2Product variant 3Product variant 4Product variant 5
04C · MODEL + PRODUCT · 5 USAGE VARIANTS
Model+Product 1Model+Product 2Model+Product 3Model+Product 4Model+Product 5
04D · TEXTURE & SWATCH · 5 TEXTURE VARIANTS
Texture 1
Texture 2
Texture 3Texture 4Texture 5
04E · LIFESTYLE · 5 LIFESTYLE VARIANTS
Lifestyle 1Lifestyle 2Lifestyle 3Lifestyle 4Lifestyle 5
05
Deployment
Live, measured, scaled.
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Deployment

Live across Meta, Google, and TikTok. Every campaign measured against revenue, iterated weekly, and scaled where it works.

05A
Channel Setup
Account structure, pixel hygiene, and audience seeds across every platform.
05B
Creative Rollout
Rapid testing, multiple angles per ICP, every week, on every platform.
05C
Performance Monitoring
Live dashboards. Weekly creative reviews. No black box reporting.
05D
Iterate & Scale
Double down on winners, kill losers fast, reinvest where it pays back.