01 · QUESTION
Which message attracts purchase interest?
For the same serum, decide whether to test a texture-led message against a routine-led message.
SERVICES / BUILT FOR BEAUTY
Beauty Performance Marketing
Campaign setup, creative testing and paid media management for beauty brands.
Discuss your project ↗All servicesILLUSTRATIVE WORKFLOW
A connected testing cycle
01
Campaign structure
02
Creative tests
03
Performance review
THE WORK
Connect what you make with what you learn.
A strong beauty campaign needs a clear product story, a considered audience and a useful way to measure the response. We connect these decisions so each round of testing informs the next.
01
Campaign planning
Define channel priorities, audiences and campaign structure around your products and business goals.
02
Creative testing
Plan tests across hooks, formats and messages. Separate what the creative tells us from what the campaign setup tells us.
03
Weekly reports and monthly meetings
Receive weekly reports and monthly meetings to review campaign results, testing insights and the next priorities.
Content production is separate from the management fee. Additional channels and specialist implementation are also scoped and priced separately.
WHO THIS IS FOR
Know what deserves more investment.
For beauty brands already running ads and looking for a clearer connection between creative, campaign decisions and commercial results. We review the product, economics, available assets and measurement together.
01
You have campaigns, but no clear next move
Review the existing account and results to identify the questions and tests worth prioritizing.
02
You want to learn more from your creative
Identify the messages and formats that existing assets can help test, and separate them from new production needs.
CREATIVE TESTING
Give every test a decision to inform.
Illustrative example · Not a client campaign or reported result.
02 · COMPARISON
Compare the message with a stable setup
Define the objective, audience, destination and evaluation period, then distinguish the message being compared.
03 · DECISION
Look beyond the click before deciding
Review clicks, purchase-related actions and cost per result together. Choose the next test, or hold the decision when evidence is insufficient.
Interpret creative changes alongside budget, audience and seasonal changes. Platform-attributed revenue alone does not establish incremental sales.
WEEKLY REPORTS + MONTHLY MEETINGS
Reporting should make the next step clearer.
Weekly reporting connects changes to actions. Monthly meetings step back to review the broader pattern, budget, creative needs and next priorities.
01
What changed
Review spend, agreed outcomes and cost per result against the objective, with the comparison period and measurement limitations.
02
What we learned
Summarize the messages and assets tested, campaign changes and questions that still need evidence.
03
What happens next
Identify what to continue, change or test next, together with any assets or approvals needed from your team.
FROM BRIEF TO DELIVERY
From account review to the next test.
01
Understand the starting point
Review your products, objectives, account access and available performance history.
02
Agree the test plan
Set priorities, the management scope and the measures that will guide decisions.
03
Run, review and refine
Manage the agreed campaigns, document learning and adjust the next round of work.
BEFORE WE TALK
A clear starting point for working together.
What should we share before a discussion?
Share your brand or store URL, current channels, ad budget, priority products and the problem you want to solve. Account passwords are not needed for an initial enquiry.
Which channels will you manage?
We agree the channels and accounts after reviewing your products, markets, existing setup and budget. The base retainer does not include every channel automatically.
Base management retainer
US$2,000 / month
Includes weekly reports and monthly meetings. We recommend a minimum ad spend of US$10,000, separate from the management fee. Your proposal confirms the included management scope.
Does management include new content production?
Production is scoped separately. We agree what creative is available and what needs to be produced before setting the plan.
What results can we expect?
Results depend on the product, margins, budget, starting point and channels. We agree useful measures and review progress without guaranteeing a particular return.