SERVICES / BUILT FOR BEAUTY
Email & Retention
Give customers a reason to come back.
Discuss your project ↗All services
THE WORK
Start with the customer journey.
Welcome messages, product education and replenishment reminders have different jobs. We map the journey before adding more sends, so each message has a purpose.
01
Lifecycle review
Review existing flows, campaign structure and available customer data.
02
Journeys and creative
Prioritize welcome, post-purchase, replenishment or re-engagement journeys, with brand-aligned copy and creative.
03
A/B testing and improvement
Run A/B tests informed by results, then refine messages and flows using agreed engagement and repeat-purchase measures.
Platform compatibility and implementation responsibilities are confirmed in scope. SMS, loyalty and subscription work are not automatically included.
FROM BRIEF TO DELIVERY
Clear decisions at each stage.
01
Map the lifecycle
Review your products, customer permissions and current email program.
02
Build the priorities
Implement the agreed messages and journeys in the confirmed platform.
03
Review and improve
Review results and use A/B testing to improve the flows, without treating platform-attributed revenue as proof of incremental sales.
Price per flow
US$1,500 / flow
We recommend starting with at least 3 flows (US$4,500 for 3). Flow scope, integrations and platform costs are confirmed in the proposal.
Do we need a particular platform?
We review your existing setup and confirm platform support and responsibilities before starting.
Do you supply mailing lists?
Programs use the brand’s appropriately permissioned customer data, rather than purchased lists.