Welcome
Introduce the brand and help a new subscriber find a relevant product.
SERVICES / BUILT FOR BEAUTY
Email & Retention
Give customers a reason to come back.
Discuss your project ↗All services
THE WORK
Start with the customer journey.
Welcome messages, product education and replenishment reminders have different jobs. We map the journey before adding more sends, so each message has a purpose.
01
Lifecycle review
Review existing flows, campaign structure and available customer data.
02
Journeys and creative
Prioritize welcome, post-purchase, replenishment or re-engagement journeys, with brand-aligned copy and creative.
03
A/B testing and improvement
Run A/B tests informed by results, then refine messages and flows using agreed engagement and repeat-purchase measures.
Platform compatibility and implementation responsibilities are confirmed in scope. SMS, loyalty and subscription work are not automatically included.
Email flows for beauty customers
Design the journey before writing the emails.
A flow is a sequence triggered by a customer action or lifecycle stage. We plan who enters, what they need to know and when the sequence should stop.
01
Plan the flow
Define the trigger, audience, exclusions, sequence and intended action using the data and platform available.
02
Develop the messages
Give each email a purpose, align copy and creative with the brand, and identify the product information or assets needed.
03
Test and improve
Check the journey before launch and use results to guide A/B tests. Separate platform-attributed revenue from evidence of incremental sales.
Three starting points to discuss
Method overview · Not a client result.
Abandoned checkout
Help an eligible customer return to an unfinished purchase.
Post-purchase
Support product use and plan appropriate follow-up based on the product and available data.
SCOPE AND COST
A flow has a defined scope
US$1,500 per flow. We recommend starting with at least three flows: US$4,500 for three. The proposal defines email counts, branching, integrations, testing and review scope. Platform fees and additional work are separate.
Are these three flows mandatory?
They are useful starting points to discuss, not a fixed package. We choose the initial flows around your customer journey, data and current setup.
What do you need to get started?
Share your store URL, email platform, existing flows and the customer journey you want to improve. Audience permissions and available data are reviewed before implementation.
FROM BRIEF TO DELIVERY
Clear decisions at each stage.
01
Map the lifecycle
Review your products, customer permissions and current email program.
02
Build the priorities
Implement the agreed messages and journeys in the confirmed platform.
03
Review and improve
Review results and use A/B testing to improve the flows, without treating platform-attributed revenue as proof of incremental sales.
Price per flow
US$1,500 / flow
We recommend starting with at least 3 flows (US$4,500 for 3). Flow scope, integrations and platform costs are confirmed in the proposal.
Do we need a particular platform?
We review your existing setup and confirm platform support and responsibilities before starting.
Do you supply mailing lists?
Programs use the brand’s appropriately permissioned customer data, rather than purchased lists.